Your dirty laundry is our little secret®
The better you smell the more confident you feel, and the better life in general seems. We all love to be complimented on the way we smell don’t we? And we don’t want to smell like stale sweaty worn clothing.
So why is Distinctive a soap powder?
Well, Distinctive washing powder works as hard as you do. It not only achieves a professional gentle clean on a multitude of fabrics using less water, and energy, (heating water) but the heat from your body activates Distinctive fragrance molecules in your clothing, allowing you to smell great all day long. In liquid form we would need additional chemicals and preservative content to be able to achieve that whereas dry powder stored correctly will last and hold designer fragrance without requiring the addition of chemicals to thin and solubilise it in the suspension.
Modern machines wash long and slow, a liquid lands in a dollop on dry fabric whereas powder gets into the drum and slowly disperses over the first twenty minutes or so of a wash cycle. Tumbling and turning over in between garments before fully dissolving.
A soap powder is universally safer
Did you know that liquids and tabs cause a hospital admission every hour in all regions around the world?
Babies squish and pop liquid tabs, and old age pensioners suffer accidental washing liquid splashes to their arms or face. Liquid or gel detergents can be responsible for very nasty burns to the skin if not rinsed off immediately.
Whereas not even pets, will try to lick a powder if you spill traces on the floor.
In powder form certain minerals we add to our formula also help with the softening process – eliminating the need for a separate fabric softener too.
We are also a powder because it is a dry product, enabling it to be easily transported direct to consumers homes. We even have a bulk 10kg large Kraft paper pack.
Step away from overspraying fragrance.
Don’t spray from top to toe, your clothes will smell fragranced when they leave the washing machine, so you can be confident that you smell great without the worry of overpowering scent!
Theres nothing worse than sitting next to someone who over uses fragrance. We use the highest quality ingredients in our fragrances and formula – the idea is a touch of luxury. We want people to complement you when they are close and personal to your clothing.
But that’s not to say you have to ditch aftershave or perfumes altogether! Distinctive’s base notes, actually work in harmony with your own choice of fragrance just remember less is more and better for your skin too.
Plus we do matching handy fabric and room fragrance spray – perfect if you like some fabrics to smell stronger.
We don’t advocate tumble drying! The addition of heat to fabric washed with Distinctive will cause the fragrance molecules to start bouncing and colliding into each other and will therefore release fragrance much sooner than we’d like to the waste air from the drier. Plus, tumbling really is a huge waste of energy. Hang to dry indoors or out – you’ll find you need to do less ironing too.
There are a number of things in our formula that enables us to scientifically achieve the above. But not everyone wants to know how the biological content (enzymes) clean, where they come from or how we managed to create the sticky bud effect with our fragrance to help it fix to fabric in the wash so we’ll leave that for future blog post material.
Smelling good from your socks up
It’s not rocket science, underwear needs to smell as good as outerwear as do bedding and towels at home. Make sure you get the best compliments from everyone that gets close to you and your clothing.
“You smell amazing” – get used to it it’s something customers tell us they get told a lot