Campaigns – Distinctive Wash Youtube Viral

You might have seen our original campaign for our masculine detergent and as yo can see we have evolved a long way since then. The day we filmed our Distinctive Wash viral was a typically British summers day.  Whilst bright with frequent showers is not the ideal weather for hanging out laundry, we nonetheless felt extremely positive about the exciting day of filming ahead.

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Our secret location was in fact an executive weekend home, kindly donated by a particularly distinctive city finance chap.  The camera crew arrived, ran through a few film sequences and positioned their cameras all over the property before Kelly and I turned up. Having got over our concern that, as they were filming with CCTV equipment all over the house, there may be cameras in the bathrooms, Kelly went upstairs to change and get ready to film…

The previous night had been almost entirely sleepless for me, like the day before a job interview.  A lot was at stake and we had only signed off the final version of the script three days before, cutting it rather close to comfort for an obsessive control freak such as myself.

Soon Kelly emerged, looking like a film star goddess and demonstrated her professional ability to assume the role she was playing, and with that my anxiety disappeared.

The living room scene began at 12 noon with Kelly our page 3 model, performing as the ‘nosey cleaner’ taking it easy on the job, rummage through her employers belongings, including checking out the contents of his fridge, Its when she helps herself to a drink, that things get messy as she then has to put his wash load on including her own. And so off she goes to have a good look through his wardrobe to find something to borrow while the washing machine and distinctive detergent performs daily wash magic.  She doesnt even have to sort the garments particularly well thanks to Distinctive’s low temperature formula and lack of optical brighteners meaning that a mixed load can be washed.

Unbeknown to the cleaner, her every move is caught by CCTV cameras which are literally positioned all around the house.  In our opinion, Distinctive smells so good it is entirely believable that women will want to steal a mans clothes, she was about to give it back but then smelling it decides to borrow it a while.

But anyway we’ll let you decide for yourselves how realistic “Our Caught in the act” film is…

Watch it, please share it and tell us what you think?  Its the first viral from Distinctive Wash.