Campaigns – Distinctive Wash Viral

The day we filmed our Distinctive Wash viral was a typically British summers day.  Whilst bright with frequent showers is not the ideal weather for hanging out laundry, we nonetheless felt extremely positive about the exciting day of filming ahead.

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The Love Story – Does he smell good enough to keep her for the weekend?


Fragrance as an aphrodisiac

Our secret location was in fact an executive weekend home, kindly donated by a particularly distinctive city finance chap.  The camera crew had long arrived, run through a few film sequences and positioned their cameras all over the property before Kelly and I turned up. Having got over our concern that, as they were filming with CCTV equipment all over the house, there may be cameras in the bathrooms, Kelly went upstairs to change and get ready to film…

The previous night had been almost entirely sleepless for me, like the day before the job interview of your dreams.  A lot was at stake and we had only signed off the final version of the script three days before, cutting it rather close to comfort for an obsessive control freak such as myself.  As soon as Kelly emerged, looking like a film star goddess and demonstrated her professional ability to assume the role she was playing, my anxiety disappeared and excitement took its place.

The living room scene began at 12 noon and I was thrilled to see the film concept being turned into reality.  Kelly our page 3 model, in typical ‘nosey cleaner’ form, decides to take it easy on the job, rummage through her employers belongings, check out the contents of his fridge, help herself to a drink, spill it have to strip off and look through his wardrobe.  Unbeknown to the cleaner, her every move is caught by CCTV cameras which are literally positioned all around the house.  In our opinion, Distinctive smells so good it is entirely believable that women will want to steal a mans clothes, but we’ll let you decide for yourselves how realistic “Our Caught in the act” film is…

Watch it, please share it and tell us what you think?  Its the first viral from Distinctive Wash, do you want to see where it progresses?