http://mashable.com/2014/05/20/levi-ceo-jeans-washing/?utm_cid=mash-com-fb-main-…

http://mashable.com/2014/05/20/levi-ceo-jeans-washing/?utm_cid=mash-com-fb-main-link

It's definitely an eeeeeew from us! Wash less and only when needed yes but bacteria and BO = NO!


Levi's CEO: Stop Washing Your Jeans, Save the World
mashable.com
Levi Strauss CEO Chip Bergh discussed fashion and sustainability at Fortune's Brainstorm Green conference on Tuesday, claiming that jeans do not need to be washed.