Requires less water and heating on a wash load to achieve brilliant wash results.  Distinctive is the brand to go to for the best designer fragrances. We don’t use cheap synthetic scents! Distinctive is about having the best fragrances and the best laundry experience. Why be ordinary when you can be Distinctive?

As a brand we launched the first masculine detergent, Christmas 2012, ‘The worlds first washing powder for men.’ But we quickly realised that women, as well as men, wanted to buy our products because of our fragrance and wash results.

What all Distinctive customers have in common, is a love of having perfect laundry, looking great and smelling brilliant. And all of our customers seem to enjoy the compliments they receive from friends and colleagues.

Distinctive doesn’t contain bleaching agents or optical brighteners. The blue UV dyes make whites appear white but cause fading and colour patch damage on darker fabrics, resulting in artificial ageing of clothes.

We use a fully built, enzyme formula, which gives deep down cleaning and superior rinsing, resulting in a far superior wash to a non-bio product. It is designed to achieve optimum wash results at environmentally low temperatures of 30 and 40 degrees. It will literally soak garments clean.

So you can throw in a mixed load of fabric types and colours, switch the machine on and go. – You don’t buy or add anything extra to the wash – definitely never ever add fabric softener!

You will find a few other upmarket laundry brands. I doubt you will find others with scents as good as Distinctive. We are constantly testing new fragrances but they have to be outstanding to make the cut.


For now you can choose our seductive masculine fragrance. This combines the opulence of amber with the calming notes of sandalwood. A tried and tested combination which has been known for centuries as the ultimate blend for seduction.

Or choose our relaxing fragrance designed for a good nights sleep. It includes green stem leaf notes, violet leaves, white blossom, moss, musk and five essential oils.

Go shopping now and have Distinctive fragranced laundry in your home.

Amazing Fragrances

Our ‘magic ingredient’ acts like a sticky bud, anchoring fragrance molecules to your clothes. Your clothes will smell distinctive when they leave the washing machine. Body-heat or the heat from the sun activates Distinctive, the hotter you get, the better you smell.

Our base fragrances don’t hit you from a distance – it’s all about being up close and personal.

100% colour fade & designer label-safe

You are not going to get a build up of optical brighteners on those expensive designer jeans, shirts or t-shirts. Optical brighteners are great to whiten whites but are really harmful to other fabrics. They cause premature ageing and irreversible colour fade. Our solution for a bright white load is to add a scoop of a brightening agent once in a while. Helping to make fabrics last longer and caring for them is what we do.

Wash at 30/40

30/40 degrees, is the optimum temperature for the Protease enzyme to do its job, giving you a deep down clean with superior rinsing.

Distinctive washing powder is biodegradable and phosphate free!